The first cannabis exhibit at the Philadelphia Flower Show

Chronic partnered with the Philadelphia Horticultural Society to create The Greenroom and bring the first ever cannabis exhibit in 2020. We built the entire exhibit from the ground up.

We envisioned an immersive, bright, welcoming space rich with engaging activities, installations, and real experts on hand to answer questions—all supported by a full digital experience. Continuously conceptualizing and prototyping we developed a simple, visually textured, open space, highlighting science and the real medical benefits of cannabis.

Over the course of the show, more than 10,000 people visited the Greenroom exhibit, taking away a fresh perspective on cannabis. We also saw a 556% increase in impressions, a 337% increase in reach, and 15k+ story views on Instagram, as well as a huge amount of media coverage with over 22M media impressions total!

FEATURED IN:

Created under the agency Chronic
Creative Direction: Kevin Hammond
Associate Creative Director: Juliana Lynch
Art Director / Lead Designer: Sarah Seamonson
Designers: Alison Waters & Cassidy Ridgeway
Motion Designers: Adam Noone & Mike O’Hallo
Developer: Joe Zeoli
Copywriter: Aaron Bonsignore

Putting Health in the Hands of the Audience

To reach an audience curious about the process of getting a medical card, we built an app from the ground up. A personalized assessment allowed show visitors to explore acceptable conditions and the recommended medical strains at their leisure and gave them the option to sign up for more information on how to get their medical card.

Medical Marijuana Doctor & Dispensary Map

On the flip side of the app was a medical marijuana dispensary and physician map that was custom built so people were able to see and find local doctors and dispensaries in their area.