What is whiskey? Is it spelled whiskey or whisky? Is scotch a whiskey, or bourbon? What even makes a whiskey a whiskey? Most people have no idea the basics of defining whiskey and what it entails. In this short rant “All About Whiskey,” the basics are broken down to explain whiskey and the different components of bourbon, scotch, and rye. A poster series was also created to campaign the short animation and also provide factual information about the different types of whiskey.
Deliverables: Animation & Poster series
Art Direction: Sean Broadbeck & Paul Sheriff