This cereal packaging is inspired by Americana typographic posters and woodblock typography during that time period. American Heartland is eco-friendly as the box is able to be recycled because it is made from recycled cardboard and biodegradable plastic. The star shaped cereal adds to the overall aesthetic and plays into the American theme. The nutrional facts on the back use all different typefaces and sizes drawing more attention to them and making them more appealing for the consumer to read.
Deliverables: Product & Packaging Design
Art Direction: Paul Sheriff