This identity is a re-brand of the company Buzzbar, who sells liquor infused gourmet popsicles. The direction for the re-brand is inspired to target audiences 21+ who enjoy luxury brands. Defining the new brand values as innovative, luxurious, delicious, artisanal, all natural, and sophisticated helped to give a clear vision to the direction of the project. Given the popsicles were gourmet, the original brand felt childish and unappealing to its target audience, much of what similar competitors were appealing to as well. The marbleized colored patterns are used to hint to the flavors as well as the idea of melted popsicles. The gold foil on the labels adds a level of sophistication to denote and emphasize the brand values. This gives Buzzbar a unique and one of a kind identity and helps it to stand out among its competitors.
Deliverables: Branding / Product design / Packaging / Print
Art Direction: Paul Sheriff Art Direction: Austen Hart