The Academy of the Sciences holds camps for kids during the summer. Creature Adventure is one of the many programs they have that offers different subject matters each week. The program booklet is a way for parents are kids to look through and choose what type of camp they would like to enroll in. The certificate is given to the student when they complete the camp, along with their own notepad and stamps to create their own creatures.
The concept behind this brand is kids and using their hands to get down and dirty. The fingerprints came to mind, as finger painting is a common childhood pastime activity. From here the logo derived from fingerprints along with the other complimentary illustrations, including the notepad in which kids can use to create their own creatures.
Deliverables: Branding / Catalog Design / Product & Packaging Design
Art Direction: Soonduk Krebs & Paul Sheriff