RAJA is a artisanal tequila brand infused with ghost peppers. The Bhut Jolokia, also known as ghost pepper, derives from a place in India called Nagaland. The pepper is believed to be named after the ferocious Naga warriors whom inhabit the plains and hills of Nagaland. In their culture and language they refer to the pepper as "Raja Mirchi" meaning "King of Spice." The bottle resembles the masks worn by the warriors in Najaland.
Art Direction: Paul Sheriff